What Should I Say to my Callers On Hold?

You know your business needs a message on hold program so your customers and prospects aren’t left hanging in the black hole, but what should you communicate? What should you talk about in the brief moments you have with your captive audience? What you say could make or break the purchasing process.

HOLD PLUS Founder, Mark Bortz, has been asked this question more than a few times over the years, and he has some pretty good answers.