The Snowball Effect

At Premier Companies, we talk often about the value of interview-based podcasting for growing your brand. Interview-based podcasting allows your brand to: Generate engaging content without creating it yourself. Establish credibility as a trusted voice in your...

NASCAR Legend, Darrell Waltrip in Studio

Three time NASCAR Cup Series Champion and 1989 Daytona 500 winner, Darrell Waltrip, visited the Premier Companies’ studio for The Authentically American Podcast Episode 3. Host, Dean Wegner, sits down with DW to hear his story of triumph, success and the many,...

Mark’s Groundhog Day

In 1993 Bill Murray found himself inexplicably living the same day over and over again, as Weatherman Phil in Groundhog Day. Twenty-six years later, Mark Bortz, Premier Companies’ Founder and President, finds himself in a similar predicament.

Recording a Podcast Interview With Remote Guest

Interviews are often the best way to create a podcast. Bringing in unique perspectives makes your show more engaging and requires less creative energy. Most podcasters have a local network of people who would make great interviews. Bringing them in studio makes the...

How People Are Listening to Podcasts in 2019

Podcast listenership has nearly tripled in the last 10 years, and there are no signs of slowing down. People of all walks of life are producing podcasts in 2019: entrepreneurs, educators, artists, and big brands. It’s never been easier for content creators to...