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Podcasting has grown in popularity by leaps and bounds over the last five years, and its growth is far from over. Podcasts offer listeners one of the most passive ways to consume content. While video and text are undoubtedly effective marketing tools, podcasts allow...
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“For the first time in human history the spoken word has the same reach as the written word, and there are no barriers to entry. That’s a Gutenberg revolution. That’s a big deal. This is a game changer. The podcast world is also a Gutenberg moment but it’s even...
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Last week Instagram launched its new video hub, IGTV, allowing users to upload videos up to 60 minutes in length. IGTV will be featured with the popular Instagram Stories in the Instagram app and also in a standalone IGTV app. Instagram is closing in on 1 billion...
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Google launched a new podcasting app this week for Android users, and it might just get your podcast discovered by a huge new audience. There are already multiple podcasting apps in the Google Play store, like Pocket Cast, Stitcher, and Player FM’s simply named...
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The most important characteristic of a good journalist is curiosity, at least that’s what my Intro to Journalism professor at Lipscomb told the class. Although traditional journalism has transformed with new media, I believe his point is still true. The best...
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Podcasting has proven to be an easy and effective way to create compelling content for your brand. Odds are, you’re a listener of multiple podcasts yourself, but could you successfully start your own podcast? Podcast Consumption People are consuming content...
