People Listen to Marketing Messages on Hold

radio_1Let’s do an experiment.  We’ll provide you one month of our HOLD PLUS message-on-hold marketing service for free if you let us determine the content of the message.

Sounds good, right?  What’s the harm in giving it a try?

Ok… in your message, we’ll offer one of your most valuable products or services for FREE to the first ten callers put on hold.

Still sound good?

Obviously you wouldn’t do this and neither would we.  But why not?  Because people DO listen to marketing messages on hold, if the message is compelling.