For businesses, brands, non-profits, artists, and content creators, the question is no longer “should you being doing video?” but “what kind of video should you be doing?”

Every day video platforms are growing, offering more opportunities for brands to tell their story to new audiences in a fresh way. Facebook, Instagram, Twitter, and LinkedIn have become video platforms as much as they are social platforms. Even the Google search engine results page is loaded with videos.

For marketers, it’s a dream come true. Customers and prospects everywhere are constantly refreshing their phones looking for the next update to their feed. Whether it’s organic reach or ads or email, brands can deliver a message that educates, entertains, and inspires it’s viewers in real time.

People often think of video marketing in terms of commercials and product demos. Both still serve a key role in a marketing strategy, but a new concept has emerged in the world of digital video. It’s not a new idea, but simply a new spin on a familiar medium: the business documentary.

Document, don’t create,” has been the mantra of entrepreneur and best-selling author, Gary Vaynerchuk, and we agree 100%. Rather than spinning your wheels trying to come up with something fresh and new every time you create content, simply show the world who you are, where you’ve been, what you’re working on, and what you’re trying to achieve.

A business documentary takes the elements of a traditional documentary and condenses them into a bite-size business package. In just a few short, moving, minutes of video, you can capture the origins of your story, how it got to be where it is today, and where it’s heading.

Like a documentary, you’ll want to feature multiple voices, past and present, and the many faces of your team. Different people will offer different perspectives on the same story, and connect with your audience in unique ways.

Premier Companies’ acclaimed Director, David Kiern, recently showcased the story of Nashville company in a business documentary.Ā Authentically AmericanĀ® has set out to reverse the downward trend of American manufacturing jobs. Under the leadership of Dean Wegner, a West Point graduate, Army veteran, and principled businessman, Authentically American was founded in 2017 to build an iconic American brand that is truly American made and sets the standard for high quality ‘Made in USA’ merchandise.

In just three and a half minutes, this business documentary connects the audience with the brand, and with the mission of Authentically American.

Every brand has a story and every business has a mission. Use video to tell the story and share the mission and get connected to your audience in a deeper way.