At Premier Companies, we make creating your HOLD PLUS program easy!
Choose 4 to 6 statements from below and use them AS IS or modify them to fit your needs.
If you have a topic that is not covered in the script builder, let us know and we’ll write something from scratch.
Here are the steps to creating your HOLD PLUS script:
1. Choose 4 to 6 statements from the script builder
2. Modify the statements (if necessary)
3. Provide specific information to write statements from scratch (if necessary)
4. Email your selections or information to production@premiercompanies.com.
Once we receive your information, the scripting process generally takes 3 business days.
Approved scripts are typically produced within 3 business days.
If you have any questions or need assistance, contact production directly at 800-298-2222 ext 228
1. General
CAT.1.1
You’ll see a new look for our field service trucks. The most prominent feature is the word “Service” in huge letters across the tool body. That sums up what _____ provides to owners of Cat equipment…service to keep your equipment on the job and your trucks on the road… service to provide you the parts you need, when you need them. …service for electrical power generation, and the service to offer the finance plans to make equipment ownership more economical. When you see our new design, you’ll be reminded of our primary mission to you- to serve your needs for reliable equipment backed with the strongest product support anywhere. Thank you for your patience. Someone will be with you momentarily.
CAT.1.2
Did you know that _______ is much more than just earthmoving and construction machines? We’re Rental and Standby Generators, we’re Truck Engine Service, we’re Sullair Air Compressors, we’re Godwin pumps, and so much more. Visit www.______.com to see our line up of Power Systems equipment, parts and services today.
CAT.1.3
Someone will be with you in just a moment… Whatever your engine, generation, or custom packaging needs, _____ stands ready to provide you with the tools to make your business grow. Our outstanding equipment, parts and service serve almost every major industry… construction, agriculture, manufacturing, material handling, mining, governmental, trucking and power generation. Check out our web site, www._____.com, to learn more about what we at _____ can do for your business.
CAT.1.4
Thank you for calling _____ , your authorized dealer of Caterpillar Inc., the world’s largest manufacturer of earthmoving equipment. At _____, we maintain an extensive inventory of new and used machinery available on a wide range of finance plans, including leasing and low-cost rental. _____ takes pride in finding a flexible financing solution for everyone interested in owning a Caterpillar machine. Ask us for details about our promotional interest rates when we return to the line in just a moment.
CAT.1.5 *NEW
Michigan CAT is celebrating 67 years of service to the state of Michigan. We look forward to your continued loyalty, while providing you the services needed to be successful together in the coming years.
2- LIFT TRUCKS
CAT.2.1
______ has a wide range of lift trucks with capacities from 3,000 pounds to 33,000 pounds. Need a used lift truck? All of our used lift trucks carry a 30-day total machine warranty. Have a rental need? We maintain a large rental fleet. Ask for more information when we take your call.
CAT.2.2
Whether you choose to buy, lease, or rent, _____ Lift Truck Division is your one-stop shop. We constantly maintain a large inventory of lift trucks that are ready-to-go to provide you with same-day rental service. At _____ , we provide units on-demand to keep your operations going. Someone will be right with you.
CAT.2.3
Thank you for calling _____ , your genuine source for Caterpillar products. Like any business, we know your goal is to increase efficiency and productivity. And whatever your application, Cat Lift Trucks can help you meet that goal. Our highly efficient lift truck units provide versatility and control, while keeping maintenance to a minimum. From reach trucks to order pickers, walkies or three and four wheel sit down riders, _____ has the unit for your business. Ask us for more information about Cat Lift Trucks when we take your call momentarily.
3 – FORESTRY EQUIPMENT
CAT.3.1
When looking for Forestry Equipment, call _________. Our forestry system experts stand ready for any questions regarding sales, parts and service. We also have a large inventory of quality used forestry equipment. So whether you’re looking for new or used forestry equipment, call _______ first. We appreciate your business; someone will be right with you.
CAT 3.2
_____ is the number one place to go when looking for Forestry Equipment. Our forestry system specialists are ready with sales, parts and service for Caterpillar skidders, log loaders, and wheel feller bunchers… Barko log loading and harvesting equipment with rotobec (rotobeck) grapples… Denharco processors and delimbers… CSI pull-through delimbers and ground saws…. and Wicker forks. Plus we have a large inventory of quality used forestry equipment. So, no matter what type of forestry equipment you need, call _____ first.
4- EQUIPMENT RENTAL
CAT.4.1
The Cat Rental Store has the tools and equipment you need for the work you do. Besides Cat equipment, you’ll find concrete mixers and trowels (trow’ els), scaffolding, air tools, pumps, generators, pressure washers, aerial equipment… the list is endless! Visit our new ____ location on ____ Drive. From I-__ take the ___ Road Exit __, go __ on ___, take the __. Call the Cat Rental Store at ______. They have it all!
CAT.4.2
Thank you for calling on behalf of ______, the Cat Rental Store division of ______. One Call is proud to be your premier one-source supplier of sales and rentals of Caterpillar machines, personnel lifts, trench shields, and other equipment to help you do your job right. Our branches in _____________________ thank you for your business, and look forward to serving your needs throughout the Year.
CAT.4.3
_____ Rents, our Cat Rental Store division, handles all of your rental needs for Construction and Industrial industries. We rent more than just Cat machines, we carry a large inventory of other preferred brand-name equipment. With a staff of __-plus experienced rental professionals in _ locations statewide, ____ Rents is ready with all the equipment you need to get the job done right. Call our toll free number, 800-______, for the location nearest you.
CAT.4.4
_____… the Cat Rental Store… rents the CAT building construction equipment you need. Backhoes, skid steer loaders, telescopic handlers, wheel loaders, excavators…. By the day, week or month. The best building construction equipment has Caterpillar written all over it. And for your short-term rental needs, the place to rent CAT equipment is the Cat Rental Store at _____ in _____.
CAT.4.5
_____ rents hammers. Big hammers! Hammers big enough to handle your toughest demolition or rock breaking jobs. _____ rents hammers up to 7,500 pounds that are mounted on late model Cat Hydraulic Excavators. We even have hammers mounted on a backhoe loader for those smaller jobs. Whether it’s busting concrete, breaking rock or just demolition, ______ has the hammer to get the work done. They’re available for rent by the day, the week or the month. Ask your _____ Salesman about how you can use our big hammers to make small work of your next demolition job.
CAT.4.6
Looking to maximize your productivity and reduce your costs? Our CAT rentals has a wide selection of attachments and work tools ready to help! More efficient equipment means more efficient work crews. Things that used to take days can now be done in hours. Consult your CAT Rental representative for help in selecting the right tool for the job.
CAT.4.7
Considering buying a certain model of equipment and would like to operate it on your job to make sure it suits you before making that purchase? Why not try it before you buy it? What better way to thoroughly try out equipment than to rent a machine from CAT Rentals. Ask your representative now about our competitive rates, on site delivery, and fast, knowledgeable service.
CAT.4.8
We rent more than CAT machines at The CAT Rental Store. We have everything for the contractor from jackhammers to pumps and welders. And of course, we have the easy to operate CAT Skid Steer Loader. We are your one stop for your rental needs. Ask for details when your call is taken.
5 – POWER RENTAL
CAT.5.1
When you rent electric power from _____, you get the ultimate in convenience. We are your one source for rugged and reliable temporary power, cooling, heating, or compressed air. Whenever and wherever you need it… 24 hours, seven days. Ask for details when we take your call.
CAT.5.2
Many companies don’t consider what will happen if they lose power or cooling until they have a crisis. _____ CAT can help ensure that’ s never a problem for you. We offer both temporary and permanent solutions for both power and temperature control needs. With our generators, chillers and air conditioners, we are able to keep our customers working when other businesses shut down. You can even go on-line at _____.com to plan and spec your project, then request a rental quote! Don’t wait for a crisis… ask us and we’ll create an appropriate contingency plan for your business.
CAT.5.3
______ offers complete turn-key power generation service. Whether you need prime and emergency power for your business, emergency power for your home, or a portable unit for recreation, _____ can fill your needs. In addition, ____has power generation units for rent, sized to your requirements. Outdoor events, planned power outages, or temporary standby situations can be served with Cat Rental Power. Ask about our new kinetic UPS system, rated from 300 to 900 K-V-A with no requirement for batteries. You can rely on _____ for the right solution to your power generation needs.
CAT.5.4
_______ Power Systems is your one stop shop for Rental Power equipment including Generators, Compressors, Chillers, Water Pumps, and Distribution gear. 24 hour emergency service is available. Call 800-_______or stay on the line for a representative.
CAT.5.5
_________ is your one stop source for renting temporary power, cooling, heating, or compressed air. Whenever and wherever you need it, we are available 24 hours a day, 7 days a week. Ask for more information when we take your call.
CAT 5.6 NEW
The ______CAT Rental team is on standby for all of your snow removal needs. Whether you are clearing roads or runways, sidewalks or parking lots, we have the gear you need to get the job done! Do you already own your own equipment? Ask a rental representative about our extensive line of rental attachments, today!
6- USED EQUIPMENT
CAT.6.1
Looking for used Caterpillar parts? Did you know ____ is one of the premier suppliers in the world? Our extensive inventory of transmissions, final drives, engines, torques, and turbos guarantee that we will have the part you need. Ask for the Used Parts department when we take your call.
CAT.6.2
Welcome _____ . If you’re in the market for a quality used, late model equipment, _____ Used Equipment Depart
ent has a great selection that’s priced right and ready for work. All used equipment is not the same… Talk with the _____ pros and see the difference.
CAT.6.3
_____ Used Equipment Department has a big selection of good used, late model equipment that is priced right and ready for work. Whether it’s an older backhoe loader for light utility work or a like-new D11 to mine coal, _____ Used Equipment pros have what you need. All used equipment is not the same. Talk with the _____ pros and see the difference.
CAT.6.4
Many used attachments are available at very low prices. If you have questions regarding specific attachments or our low prices, please ask for _________.
CAT.6.5
Are you looking for used parts for your machine? Did you know that in addition to our new parts inventory, _______ carries a variety of used as well as remanufactured parts? Visit www._______.com to find out more about our used parts department.
CAT.6.6
Our Used Equipment Department has a large selection of quality used, late model equipment that is priced right and ready for work. No matter your equipment need, our Used Equipment specialists can find it. All used equipment is not the same. Let us show you the difference when we take your call.
7- SPECIFIC EQUIPMENT
CAT.7.1
You could lose thousands of dollars a minute in revenue if a “blip” in the power supply interrupts a manufacturing process or cuts short a computer run. Your company’s operation could benefit from smooth, uninterrupted power provided by a Caterpllar UPS unit. The Cat UPS works constantly to maintain clean power. Power from the utility is fed through the UPS and delivered at a constant 60 hertz. Operating with a generator system, it acts as a ride-through so that there is absolutely no interruption of power. Contact _____ about how a Cat UPS unit might protect your operation.
CAT.7.2
Need a new undercarriage for your Deere, Case, Komatsu or Hitachi? Our NEXUS replacement undercarriage is the perfect fit and a great value. Ask the parts department for more information.
CAT.7.3
______ is proud to present the newest line of Caterpillar Backhoe Loaders. The E-Series Backhoe features an all-new operator station for maximum comfort and visibility, an improved load-sensing hydraulics system, an improved power train for a smooth ride, and several boom improvements. Ask about demo-ing this new machine when your call is answered.
CAT.7.4
Fire it up with ________ new line of Afterburner direct-fired heaters. Five different sizes of this portable heater are available for sale or rental, ranging from 150,000 to 3,500,000 BTU. Don’t get left out in the cold this winter, warm up your jobsite with an Afterburner heater from _________.
CAT.7.5
At ___________, we have a power solution for virtually any industrial, gas compression or drilling need. Caterpillar makes a complete line of diesel and natural gas engines and we provide the technical expertise you need to complete your design, custom generator package or re-power project. With ___ locations statewide in _____ you have unmatched access to genuine CAT parts and service. Plus, we are also trained and equipped to service your offshore needs wherever you work. If you have a specialized petro package or power project in mind, ask for one of our petroleum or industrial representatives when we return to the line.
CAT.7.6
Join the thousands of truck owners who will put CAT engines in their operations this year. From the new C-16 and C-15 to the fleet friendly C-12 and C-10, you’re sure to find the right engine for all your application needs. Ask us for more information when we return to the line.
CAT.7.7
Plowing snow has never been easier with our single-beveled edge blade especially designed for trucks. Made of hardened steel, the quality of the blade is unmatched. It’s guaranteed to be the hot item of the winter, so don’t wait too long to scoop one up. Contact your sales today!
CAT.7.8
As your source for hydraulic hoses, _____ stocks low, medium, and high pressure hydraulic and specialty hoses. Hose assemblies are made while you wait, or call ahead, and normally we’ll have your hose ready when you arrive. Ask for details when we take your call.
CAT.7.9
Looking for a value priced repair option for that older, large Cat machine? Prime Power components from _______ may be the solution. These powertrain components carry a six month in-house warranty and no condition requirement on your core. All this at a price that s less than a fully remanufactured component. Find out more about Prime Power when we take your call.
8 -CAT PARTS
CAT.8.1
______ Parts Departments offer options to save you money on the parts you need. Cat Remanufactured Parts, rebuilt and refurbished under strict standards, are a great money saving choice. Usually priced at 50% off regular Cat parts, Cat ______ delivers a top quality part that carries the same guarantee as new. The second option is _______ wide range of Used Parts. Whether it is a housing, a gear, an engine or a pump, all ____ Used Cat Parts are inspected to assure you a quality product that will provide top service. We even stock used attachments such as buckets, thumbs, sticks, booms, blades, and grapples. New surplus and rebuilt parts and components are also included in our inventory. Our parts selection is not limited to Cat. We can serve your needs for parts and components for many other makes. Your ____ Parts Counterman will suggest the best parts option appropriate to your situation. Your satisfaction is our goal. Ask about the ___ Parts Options that help you keep your equipment on the job with a minimum of downtime and expense.
CAT.8.2
Have you tried our new PartStore lately? It’s open 24 hours a day, seven days a week and you don’t even have to leave your home of office. PartStore Online Parts System gives you access to parts manuals, availability and pricing right from your desktop. Get signed up today by going to ____.com or get more information when we take your call.
CAT.8.3
[fx=construction sounds throughout] Did you know you can now order your parts online using our internet Dealer Parts Store? This service allows you to look up parts using online manuals and diagrams; check rates and availability of new, used and exchange parts in our inventory; and order them on your pre-approved charge account at ___________… all from the comfort of you home or office. Visit us at _____.com and follow the registration instructions, or ask about the parts storefront when we come back to the line.
CAT.8.4
At _____ Cat, we know that increasing efficiency and productivity is your primary goal. And our Cat parts and services can help you meet that goal, no matter the application. As your authorized Cat dealer, the experienced team at _____ provide the parts you need to keep your equipment running smoothly… and keep your business operating effectively. Trust _____ for your Cat parts and service needs. You’ll be glad you did.
CAT.8.5
Looking for used Caterpillar parts? Did you know _____ is one of the premier suppliers in the world? Our extensive inventory of transmissions, final drives, engines, torques, and turbos guarantee that we will have the part you need. Ask for the Used Parts department when we take your call.
CAT.8.6
Only genuine CAT parts give you maximum performance and protection for your cat engine. We stock a large inventory of parts. But if we don’t have what you need, CAT’s worldwide distribution system will get it to you quickly. Ask for more information when you call is taken.
CAT.8.7
______ offers CAT ground engaging tools built for any application. Whether you need a total system for high impact, high abrasion conditions or just an economical bucket tooth, we’ve got it. Ask our parts department for help in selecting the proper G.E.T. for your machine.
CAT.8.8
Are you running a Cat machine that s put in years of faithful service? One that you still trust but maybe don t want to spend a lot of money on when it comes time to replace a part? Ask us about Cat® Classic parts Caterpillar s line of replacement parts now available for older equipment. If your machine s workload doesn’t demand the rigorous specifications of a standard Cat part, this economically priced alternative could offer the most value for your repair dollar. Ask us more when we take your call.
9 -SPECIFIC PARTS & SUPPLIES
CAT.9.1
_____________ is your premier supplier of Metso Minerals products including Nordberg and Svedala as well as Greystone screening products. We also offer sales, parts and service for Barmac, Hewitt-Robbins, Seco, and W.S. Tyler crushing and screening equipment. Covering the entire state of ________, ____Con-Agg’s crushing and screening specialists can help you find the right equipment for your operation. For more information on solutions for your business, ask to speak to a ___ Con-Agg sales representative today.
CAT.9.2
Need a screen for a short time? Need a mobile or a stationary crusher? ___ Con-Agg has quality Metso Minerals and Greystone products in stock for purchase or rental. Metso’s mobile crushing and screening plants offer high production and versatility to contractors and aggregate producers. Ask us for more information when we return to the line.
CAT.9.3
A replacement undercarriage doesn’t have to mean replacement quality. You want to replace your undercarriage, but not your standards. Not a Cat machine? Not a problem. In addition to our full line of Caterpillar undercarriage parts, _______ now carries the complete Nexus line for non-Cat machines. Parts so good, they’re guaranteed to meet or exceed O.E.M. requirements for performance and wear life…all at fraction of the cost.
CAT.9.4
A dead battery means downtime and an unproductive operator. CAT high output batteries are designed to survive the toughest abuse and harshest environments. Ask for details about CAT batteries when we take your call.
CAT.9.5
CAT filters are simply better. While lower priced filters may fit, it is important to know they provide less protection. And that’s a risk that just doesn’t make sense. Ask one of parts representatives about the advantages of CAT filters in just a moment.
CAT.9.6
Proper maintenance is the key to machine longevity. We have a complete selection of filters, batteries, oil, hardware and more for Cat and other brands of equipment. Ask for the parts counter when we take your call.
CAT.9.7
_____ has undercarriage for everything in your fleet, Cat and Non-Cat…And it’s on Sale! No matter what brand track-type equipment you are running, _____ can provide quality undercarriage for it at a big discount. Through the end of the year we have cut the price on undercarriage for your John Deere, Case or Komatsu Track Machines, and John Deere, Hitachi and Komatsu Excavators. Contact your ____ Parts and Service Rep or a _____ Parts Counterman for details on saving money on this first quality undercarriage for all your equipment. We appreciate your call. Someone will be with you in a moment.
CAT.9.8
Are you running a Cat machine that’s put in years of faithful service? One that you still trust but maybe don’t want to spend a lot of money on when it comes time to replace a part? Ask us about Cat Classic part, Caterpillar’s line of replacement parts now available for older equipment. If your machine’s workload doesn’t demand the rigorous specifications of a standard Cat part, this economically priced alternative could offer the most value for your repair dollar. Ask us for more information when we take your call.
10- SERVICE DEPT. HOURS
CAT.10.1
_______ offers skilled service technicians 24 hours, seven days… to keep your generator in top condition. Whether it’s preventative, routine or emergency maintenance, we service all brands. Ask for more information when we return to the line in just a moment.
CAT.10.2
When you need service on your CAT truck engine, we have the right personnel, knowledge and equipment. Our service department is open _____ through _____, ___am until ___pm. Our ___, ____, and ___ hours are ___am until ___pm. Ask our service department to schedule an appointment when we return to take your call.
CAT.10.3
At ____ CAT, we believe that serving customers means that we’re working when you’re working. That’s why we’ve
extended our parts and service hours in _____, to be here when you need us. Our Parts
and Service departments are now open from ___ AM to _____PM Monday through Friday and from ___ AM to ___ PM
on _____. Remember, you can count on us when you need support, day or night.
CAT. 10.4
Take advantage of our Winter Service Savings while taking care of your machine. We’ll inspect the overall condition of the machine, complete an engine tune-up, change oil and filters, flush the cooling system and steam clean your machine. Financing programs are available. Call or visit any of our seven area locations to find out more about our commitment to servicing your needs.
CAT.10.5
Consistent attention to fluid change intervals can save time and costly repair costs down the road. Make this task easy by letting ______ handle it for you. We’ll take care of everything from fluid changes to full machine maintenance with a Customer Service Agreement. Ask your salesman, PSSR or counter person for more information on how we can help.
11 -SERVICES
CAT.11.1
Thank you for calling on behalf of the _____ . We offer complete hydraulic and machining services in our state of the art facilities. And don’t forget about our 30 minute guarantee on all hydraulic hose orders. If your hose is not built to your specifications within thirty minutes, we’ll give you a free Cat hat! Stop by _____ Hydraulic Services today and put our thirty minute guarantee to the test.
CAT.11.2
The next time you experience any problems with your Cat truck engine, call on ________ Mobile Truck Engine Service. Our certified Cat engine technician will come to your location during breakdowns, or for regular engine service. Our mobile service truck is equipped with the latest Cat diagnostic tools to put you back on the road and save you from the costs of extended downtime.
CAT.11.3
The right diagnosis, then the right repair. Diagnosing problems and repairing components and machine is our specialty. If you don’t have a full array or diagnostic resources at your disposal, ask us for assistance. Early diagnosis can often help your business avoid more serious problems and save on unexpected repair costs. Our shop and field diagnostic tools include: Electronic Technician, Data View, Service Information System, Service Technician Workbench, SOS Service, Specialty Tooling, Hydraulic Tune-Up and our technician who is the most important resource. For more details contact your local service department today.
CAT.11.4
Our superflow chassis Dyno can keep your truck running at peak performance. Located at our _____ facility, the Dyno verifies that your engine is operating up to spec. We can test engines up to 2500 horsepower, ensuring longer life and eliminating possible failures. Our service department will be glad to set up an appointment. Ask for more information when your call is answered.
CAT.11.5
If you’re running a Cat Engine in your truck, you choose the finest. Make sure you keep it performing to its maximum with regular service from _____ Truck Power Service. All three _____ locations have shops dedicated to providing complete truck engine service, from routine maintenance to major overhauls. Plus, _____ has _____ only Cat Certified Par Dyno that can give your truck engine a comprehensive performance evaluation, even on models other than Cat. Maintain the power that you paid for. Rely on _____ for your truck engine service.
CAT.11.6
Did you know _____ offers complete pleasure craft service at your dock or ours? Our full-service yacht center, located at the _____ in _____, is staffed with trained technicians. We service most makes of engines and generators including Caterpillar, Cummins, Detroit, Volvo, Yanmar (yan-mar), Westerbeke (wes-ter-beek), and Perkins. Ask for more information when we take your call.
CAT.11.7
Are you looking to keep your fleet productive and reduce operating costs? Our express lube mobile maintenance service is designed to meet your needs. We can provide onsite service with evening and weekend hours available. Ask your product support representative for details.
CAT.11.8
Did you know that _____ services almost any brand of hydraulic cylinder? Resealing, honing, re-tubing, re-rodding, and comprehensive cylinder performance testing for your entire fleet. We can do it all, minimizing your downtime. As your PSSR or counter sales person for all the details.
CAT.11.9
Want to get maximum life from your undercarriage? Ask your sales representative about CTS, Custom Track Service. Using stateof-the-art measuring tools and computers, we can monitor and alert you when it’s time for a turn or replacement.
CAT.11.10
If it uses hydraulic oil, we service it. That’s the moto for our hydraulic shops. From pumps and motors to cylinders and valves, we provide quick turnaround and quality service. Ask for details when we take your call.
CAT.11.11
Worn-out or damaged components are no problem for our full service machine shop. We even have a mobile machine shop that will come to you. Ask us for more information when we take your call.
CAT.11.12
S”O”S or Scheduled Oil Sampling is an effective way to help avoid costly breakdowns and failures. Our fluid analysis lab carefully analyzes the findings of every sample and interprets the results to highlight any potential problems. For more information, ask for details when your call is answered.
CAT.11.13
To help keep your generator at peak performance, we have our skilled technicians available 24 hours a day, seven days a week. Whether you need preventative maintenance, or emergency service, we can handle the job for any brand generator. We ll be glad to schedule an appointment when we take your call.
CAT.11.14
Stop in today for our no appointment necessary fast lane oil and filter service. It only takes about an hour for most trucks. Ask for more information when your call is taken.
12 – MAINTENANCE PROGRAMS
CAT.12.1
Truckers and RV Owners…Trust your maintenance to the professionals at _________ and take advantage of _____ Express Lane Engine Service Specials. Get an oil change, complete with chassis lube and oil and fuel filters, plus inspections of transmissions, rear-end fluids, coolant levels and air cleaners …all for one low price. For Cat heavy duty engines the price is $209.95, and for Cat medium duty engines, you pay only $179.95. Check with ______ truck engine service department on these and other service and maintenance specials.
CAT.12.2
Regular maintenance is the key to our equipment productivity and life. Our Express Lube Mobile Maintenance program provides piece of mind. We schedule and manage your maintenance so you can focus on running a successful business. Contact your local service department or ask for more information when we take your call.
CAT.12.3
To help keep your generator at peak performance, we have our skilled technicians available 24 hours a day, seven days a week. Whether you need preventative Maintenance, or emergency service, we can handle the job for any brand generator. We’ll be glad to schedule an appointment when we take your call.
CAT.12.4
At ______, Scheduled oil sampling or S-O-S is an effective early warning system that helps you avoid costly failures. We carefully evaluate the findings and interpret the results to help you keep your fleet productive and running all year long. Ask for more information when your call is answered.
CAT.12.5
Every piece of Caterpillar equipment is designed and built to provide maximum productivity and operating economy throughout its working life. _____ can help you maintain that built-in value through a Customer Support Agreement. Customer Support Agreements are not just for large pieces of equipment, and they are not just for new equipment either. Agreements are tailored to fit your business needs and range from simple Preventive Maintenance Kits to sophisticated Total Cost Performance Guarantees. In the end, everyone’s goal is the same: helping you get more work done at a lower cost. No matter which option you choose, you can be assured _____ will provide you with careful planning and ongoing attention that will help you succeed. Ask to speak with one of our product support sales representatives today.
CAT.12.6
A Cat machine is the best investment in productivity you can make and there is a way to improve it… a Caterpillar Certified Power Train or Certified Rebuild. When most competitive models would require replacement, Cat equipment can be rebuilt to deliver a cost-effective “second life.” To learn more about these options, please contact your service and parts territory manager.
CAT.12.7
Imagine a maintenance program focused on keeping your machines on the job, while allowing you the time to manage other projects without having to worry. ______ has a preventive maintenance program that can be customized to fit your business. Ask about our TLC Services today.
CAT.12.8
______ offers a wide variety of preventative maintenance plans for construction equipment, generators, and air compressors. Factory certified technicians are available 24 hours for scheduled maintenance or emergencies. We understand that you sometimes have other things on your mind. Let _______ take care of your equipment, so you don’t have to. Ask for a Parts and Service Representative when your call is answered.
CAT.12.9
Proper maintenance is the key to machine longevity. We have a complete selection of filters, batteries, oil, hardware and more for Cat and other brands of equipment. Ask for the parts counter when we take your call.
13 – SEASONS
Summer
CAT.13.1
Summer is here and _____ CAT is ready! From heavy and light construction equipment to climate control and even aggregate processing needs ______ CAT is truly where the world turns for all kinds of power! Big or small, new or used, for sale or rent, _____ CAT has Cat Work Tools and, to make your shopping easier, we other complementary brands, too. We are ready to tackle all your toughest jobs. Stop by soon and see for yourself. Any tool…any job…every day…. you can Count On Cat for everything you need!
CAT.13.2
Summer’s here and _____ offers Hot Summer Savings on Cat Reman Truck Engines and components. Now through August 31 take $1,000.00 off a Cat Heavy Duty Reman Engine or 10% off Cat Reman Engine parts. Plus, we are offering discounts on a wide range of parts and services including $50 off a Par Dyno Test and up to $30 off an oil
change. Come into any of our four truck engine service locations and take advantage of these savings. Make _____ your place for Cat Truck Engine repair and maintenance and save! Your call is important to us. We appreciate your waiting.
Winter
CAT 13.3
Be ready for the snow this winter with snow removal attachments from _______. We have special pricing this season on brooms, blades, and snow blower attachments for backhoes and skid steers. We also have great rental rates on attachments only, or machines with attachments! Ask for more details when we return to the line.
CAT 13.4
With winter coming on, early detection means fewer major repairs. Following these seven elements of effective machine maintenance management will help you reach this goal – Preventive Maintenance, SOS Services, Inspections, Repair Management, Training, Scheduling and Record Keeping. Lets focus on number 3 INSPECTIONS: Operators should be doing a daily walk-arounds, and by adding a periodic technical inspection you will better able yourself to find potential problems. Remember early detection saves your downtime, cost, and value So ask our Service Department or your Product Support Sales Rep today about getting a TA1and TA2 Inspection performed on your equipment.
CAT 13.5
Whether you own a wheel loader, backhoe, skid steer, motor grader, or Challenger, ___ CAT wants to make sure your machine is ready to perform for the first snowfall. So contact our parts department for all your needs: batteries, electrical, filters, fluids, hardware, ground engaging tools, hose, couplings, reman products, seals, V-belts, tools and shop supplies. We are your one stop shop when you are in a hurry to get up and running.
CAT 13.6
Old man winter got you down? If you’re one of the many hard-working contractors who go to work no matter the weather, you’ll be glad to know that you’re not alone against the elements. Whether you’re curing concrete, finishing drywall, laying bricks, just making your jobsite more bearable, ___ CAT has a full line of heating products for rent to meet your needs. We carry Direct fired heaters that can run on either natural gas or propane for the ultimate in flexibility in the field. We also carry fully-enclosed Electric and make-up air units that meet contractors toughest standards for safety, durability and most importantly, heat output. With one call, we can help you determine your needs, arrange delivery and even coordinate fuel if you need it. Don’t get stuck out in the cold. Ask to be transferred to our Power Systems Rental department for all the details. At ___ CAT, we’ve got the heat!
CAT. 13.7
Don’t be left out in the cold. Michigan CAT has the power to meet your needs. From emergency standby power to prime power and load management, you can depend on Michigan CAT to power you up! And for those especially chilly days, we also carry a full line of ground heater equipment.
CAT.13.8
Once the snow starts falling you need reliable equipment to get you through the winter. With our special Winter Rental Rates and the largest rental fleet in the state, Michigan CAT is at your service. Rates for long term winter rentals are up to 45% off the everyday low price. Various attachments are also available including brooms, snow blowers and snow pushers. So clear a path to profits by reserving your machines today!
CAT.13.9
With the winter season upon us, we have all the equipment you need for snow removal and storm clean-up. Ask for more information when we take your call.
CAT.13.10
Have you taken the necessary steps to get your equipment ready for the cold weather? When we take your call be sure to ask about the specials we have available on batteries, anti-freeze, grease and more.
14- MISC.
CAT.14.1
Looking for a big opportunity? ___ CAT has career opportunities available for entry-level and experienced technicians in all of our business units. No matter where you start at ___ CAT, your potential for career growth is limited only by your ambition. The sky is the limit. Mentoring programs, on the job training, and formal in-classroom programs will help you build the skills you need to advance. Our growing business, the diversity of our products and our many locations throughout ___ ensure that the opportunities will be there when you’re ready for them. If you think you have the interest, attitude and commitment to be a part of the ___CAT team, visit our website at www.______.com or stop by any of our locations for an application.
CAT.14.2
[fx=race car] RACE ON IN for all your NASCAR, #22 CAT car collectibles. At _____ we have a variety of hard to find Die Cast models, toy replicas, and race day apparel! Make your next Pit Stop at one of our branches and Race on in to our retail area!
CAT.14.3
Take advantage of customer training provided by _____ CAT. Classes currently scheduled focus on maintaining and troubleshooting your construction equipment. Classes can be designed to meet your specific needs and scheduled at your location or ours. Contact _____ at extension ____ for more information.
CAT.14.4
Wear the mark of professionalism with our exciting line of CAT apparel. A perfect gift for a CAT enthusiast, with a wide variety of high quality items such as CAT sweatshirts, hats and coats to choose from. Reward your staff with a CAT work parka which is as durable as the machines they operate. Visit us today and find hundreds of in-stock items.
CAT.14.5
Avoid the uncertainty of auction. With Michigan CAT’s consignment program, YOU set the price, YOU evaluate the offers and you sell when YOU want to. We will inspect, appraise and evaluate your equipment and guarantee a purchase price from Michigan CAT if we cannot sell your machine in an agreed upon time frame. Call your sales rep, our used equipment department or visit our website at www.michigancat.com to get started today. The next step is up to you!
15 – COURTESY
CAT.15.1
Thank you for calling _____, your Caterpillar dealer. We appreciate your call and are doing all we can to keep your time on hold to a minimum. When we return to the line, let us know how we can serve you… We’re committed to your satisfaction… Someone will be right with you.
16- WEB SITE
CAT.16.1
Don’t forget to visit our web site, _______.com for the latest industry news, business links and more related to Caterpillar and _______. Our web site tailors information to your specifications when you register on our homepage. So go online and take a look around our web site soon! Your call is important to us. Please remain on the line and we’ll be with you shortly.
CAT.16.2
_______.com is designed specifically for you. At ______.com, you’ll find information on new products, the latest industry information, and parts and service specials to save you money. You can also view inventory from the Cat Rental Store as well as sale items from our Used Equipment department. Plus, _____ Commercial Engine Division has a complete listing of available power generation equipment. Log on to ______.com today… it offers a world of information to help you with the work you do.
CAT.16.3
Have you tried our new PartStore lately? It’s open 24 hours a day, 7 days a week, and you don’t even have to leave your home or office! PartStore Online Parts System gives you access to parts manuals, availability and pricing right from your desktop. Get signed up today by going to ______.com, or get more information when we take your call.
CAT.16.4
For the latest news on Cat equipment, requesting a quote or ordering parts online, visit our website at www.michigancat.com. We’re here for you 24 hours a day from the comfort of your home or office.
CAT.16.5
Need a simple way to find quality used equipment? Have you tried _____.com yet? Log on today and get complete information on thousands of machines. That’s ____.com.
CAT.16.6
Safety.cat.com is dedicated to providing for the safety of everyone who works in, on or around Cat equipment. There, you’ll find videos, literature, operation manuals and much more. It’s all available at safety.cat.com. Log on today!
17- LOCATORS
CAT.17.1
We’re proud of our new Cat Rental Store location in _____ at ______ Road, near _______, just one mile south of I-___. Our ___ acres and _____ square foot building, formerly occupied by ______, is now home to 1200 pieces of rental equipment, 16 service bays, a larger parts warehouse, and 46 expert Cat Rental Store employees. The Cat Rental Store offers large and small, new and used equipment for sale and for rent. Call _________ for more information or stop by for a tour.
CAT.17.2
The Cat Rental Store has all the tools and equipment you need for the work you do. Besides Cat equipment they have everything from concrete mixers to scaffolding and trench boxes to air tools. Need a crane truck? They have it. How about hydroseeders and mulch blowers? They have that, too. You’ll find knowledgeable people ready to help you. The Cat Rental Store is conveniently located at ____________. Call the Cat Rental Store at ________. They’re going to have what you need.