Mark’s Groundhog Day

In 1993 Bill Murray found himself inexplicably living the same day over and over again, as Weatherman Phil in Groundhog Day. Twenty-six years later, Mark Bortz, Premier Companies’ Founder and President, finds himself in a similar predicament.

Recording a Podcast Interview With Remote Guest

Interviews are often the best way to create a podcast. Bringing in unique perspectives makes your show more engaging and requires less creative energy. Most podcasters have a local network of people who would make great interviews. Bringing them in studio makes the...

How People Are Listening to Podcasts in 2019

Podcast listenership has nearly tripled in the last 10 years, and there are no signs of slowing down. People of all walks of life are producing podcasts in 2019: entrepreneurs, educators, artists, and big brands. It’s never been easier for content creators to...
Benefits of Podcasting for Your Personal Brand

Benefits of Podcasting for Your Personal Brand

Whether you’re an entrepreneur, executive, or artist, producing a podcast can deliver massive return. Often times it’s the business or organization that benefits directly from the podcast content, but hosting a show, or having an important role can greatly...
Promoting Your Podcast to the World

Promoting Your Podcast to the World

We often think of podcasts as promotional pieces for brands, businesses, and thought leaders. Not every podcast, however, is meant for the world to hear. Many organizations use podcasts as internal resources. A podcast is simply an audio file. You can choose to share...