Message on Hold

Get Smart About Marketing

Ask yourself, What benefit is my hold button to my business?

 

85%

of callers prefer listening to messages while on hold

48%

of callers will stay on hold longer if listening to a message

40%

make buying decisions based on information heard while on hold

34%

of callers who hang up on hold will not call back


Why Message on Hold Marketing?

    1. Comfort:  Nothing makes 30 seconds feel like 30 minutes quite like waiting on hold.  Silence provides no assurance their call is still connected or important.  Comfort callers on hold with professional quality messages, uniquely crafted with your brand message.
    2. Sales:  Callers on hold are a captive audience.  Don’t waste this golden opportunity playing the radio, music with offensive lyrics, negative news or elevator music.  Message on hold marketing allows your business to educate, up-sell, cross-sell, and promote lesser know, higher profit products and services.  Callers may be familiar with your business, but they probably don’t know everything you’d like them to know.  Here are the top ten ways to use on hold messages to drive revenue.


Why HOLD PLUS?

  1. Quality: HOLD PLUS delivers world-class digital productions, sent direct to you from Nashville, the recording capital of the world.  Your production will include broadcast quality productions with award winning voice talents.
  2. Creativity: We’re a creative group of people.  Your callers will enjoy being educated and entertained while on hold.  No boring elevator music. No one-size-fits-all stock scripts.  Every HOLD PLUS production offers a customized message for your business.  Hold messages that sound different from the rest, deliver better results than the rest.
  3. Flexibility: Select the update options that best meet your marketing needs.  Choose production elements that reinforce your brand  HOLD PLUS equipment will interface with any phone lines or system.  We can also produce HOLD PLUS programs to play on your existing equipment.
  4. Cost effective: Your HOLD PLUS package is built around your marketing and communications needs and budget… no other marketing tool lends greater value.
  5. Managed: Let’s design a HOLD PLUS program to meet your needs and we’ll manage everything for you.

What’s included in your HOLD PLUS package?

  1. Professionally produced HOLD PLUS music and message programs:
    • Experienced and creative message on hold script writing
    • Professional voice talents

    • Licensed music and sound FX
    • World class quality digital production
  2. FREE use of our digital message repeater:
    • If needed, you’re not required to purchase or maintain any equipment and we include all installation cables, instructions and assistance.
  3. Your investment is based on production and location variables:
    • a single custom program is available for as low as a-dollar-a-day

    • monthly, quarterly or unlimited update packages are designed to meet your budget
    We’ll design a package that suits your communication needs… and your rate is guaranteed not to increase, based on our 3 year Service Agreement
  4. A solid 100% satisfaction guarantee on all equipment and productions.

What does HOLD PLUS sound like?

Clcik the arrows below to enjoy these samples of HOLD PLUS statements.  A typical HOLD PLUS programs is generally 4 minutes in length and includes 5-6 separate statements.

What better way to brand Ben Franklin Plumbing than using the voice of Ben Franklin himself? The company used this particular HOLD PLUS statement to promote the quality of their plumbing work.


Sound effects and a custom character voice set this HOLD PLUS message on hold program apart.  Delivery is the key to getting a callers attention.  This HOLD PLUS program educates Neighborcare callers on a variety of products and services in a short amount of time.


Want to drive traffic to your brick and mortar?  Use your on hold messages to advertise an experience customers can only get in store. Like this Hallmark Volkswagen program promoting both the price of a new Jetta, and the customer service shoppers will experience at the dealership. 


CenturyTel used this message on hold statement to promote additional products they offer, but HOLD PLUS features them in a unique way: entertaining format, custom music, custom script, and professional voice talent make all the difference in the world.


What do HOLD PLUS customers say?

“I can cite several times when a caller has made a purchase based solely on the message they heard while on hold. It amazes me how closely callers really do listen.”
Sharon Bratton – CenturyLink – a 33 year HOLD PLUS client

“I believe HOLD PLUS is the very best return for advertising dollars we spend. It’s a great way for us to remind every caller about our packing services, boxes, and supplies.”
Mary Ellen Sheets – Two Men and a Truck – a 26 year HOLD PLUS client

“We get positive comments about our on hold messages all the time. Customers often say, ‘I didn’t know you offered _____.’ HOLD PLUS provides us a very professional image enhancement.”
Mia Moorhead – The UPS Store – a 22 year HOLD PLUS client


Anything else I should know?

The team at Premier Companies developed the HOLD PLUS concept in 1984.  Since then we’ve produced tens of thousands of programs for clients in every state and several other countries.  We’ve also been asked to use our talents to produce Auto Attendant greetings, Information voice mail box messages, VoIP messaging, IVR phone prompt messages, custom voicemail greetings and call center greetings.

Our skilled and creative writing team has written scripting for thousands of animated characters, virtual real estate tours, podcast productions, radio jingles, web video presentations, video commercials and documentaries.

When it comes to audio or video production, Premier is recognized as an award winning leader… and we enjoy that.


How do I get started with HOLD PLUS?

Simply complete the form below and we’ll reply to you promptly.  Once we’ve worked together to identify the HOLD PLUS package that best suits your needs, we’ll craft your HOLD PLUS messages and within days, your callers will be comforted and asking for details about products and services they heard while on hold.

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