HOLD PLUS message on hold marketing is a great way to reach a captive audience, but audio marketing has been used by Premier clients in other ways.  Expanding marketing efforts by using audio is an effective way to reach your target audience.

1. Overhead Announcements
These type of messages can be an audio marketing key and are a natural extension of on hold messages, as customers who are in your facility are as captive an audience as callers waiting on hold.  Announcements serve as a way to inform employees and customers.

2. Background Music
Background music, also called overhead music, can play music for your customers without worrying about radio advertisements for your competitors or copyright infringement.  Providing your customers with music makes them more comfortable and likely to spend more time in your store.

3. Website Audio
Website building resources can be great, but they can also make every website look the same.  A great way to stand out from the crowd is incorporating audio into your website, using a distinct, professional voice.  Merely adding an announcement on the homepage alone, the site becomes “different” and things that are “different’ tend to stand out and be memorable.

What other creative ways could you use audio in your business?

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