5 Tips To Help Your Script Stand Out: Part 1

HOLD PLUS message on hold is a unique marketing tool.  Be sure to capitalize on this tool by having a compelling script.  Here are a few tips to help form the right message.
  1. Your message will be heard, not read.  Keep it as conversational as possible.
  2. When proofreading your copy, read it out loud.  You’ll be more likely to catch mistakes, and you’ll hear how your copy will sound to callers.
  3. Tease your callers.  Don’t give them all the facts.  Provide enough information to pique their interest, then include a specific call to action: “Ask for Tom when we return”…or “Visit the New Products page of our website right now to learn more.”
  4. Watch your language!  If your callers don’t use your company or industry jargon, don’t use it in your HOLD PLUS messaging.  Write to communicate, not to impress.
  5. Focus on the needs and interests of your target audience.  Resist any temptation to brag about your company.  Instead, help your customers and prospects to see how your products and services can help them meet their goals or solve their problems.
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