What we learned about the Gray Haired Business Person?
Many times the ‘Gray Haired Business Person’ finds it difficult to understand the ‘New Media’ ways of thinking. He was raised in the industrial revolution and knows those ways very well. The new strategies that generation X, Y, and Z follow just don’t apply any longer. And the new technologies are not easy to adapt.
One thing we know for sure is that The GHBP won’t spend money on, nor find value in a blog. This is a term that’s one step ahead of his vocabulary. Another thing we know is that the static web site is a thing of the past.
Enter the ‘Library’.
A “Social Media Traction Library” is a combination of a blog and a static web site along with social networking friendly elements. It melts together, the best of all worlds. The static pages provide the essential information, the blog pages enable conversation, and the social sharing is there too. If the GHBP can understand the format of content that his community is attracted to, he’ll survive. New Media strategy encourages you to launch Free Valuable Information into your library… listen, learn, and launch and repeat.
The GHBP recalls when growing up, that the library is where he found knowledge. And as a successful business person… he’s already learned that knowledge is power.
